Smarkets: The UK's Smartest Betting Exchange

Smarkets was founded on the premise that traditional bookmakers take too much. By building a peer-to-peer betting exchange, Smarkets removes the middleman — allowing customers to back and lay selections directly against one another, with Smarkets simply facilitating the market and taking a small commission on winnings.

That commission rate is one of the lowest in the industry. Smarkets charges just 2% on net winnings, compared to the margin typically embedded in traditional bookmaker prices. For serious bettors who place volume, this difference compounds significantly over time.

The exchange covers football, horse racing, tennis, cricket, American sports, and even political markets. Whether you want to back a Premier League outright winner months in advance or trade in-running during a horse race, the platform gives you the tools to do it efficiently.

Smarkets holds a full UK Gambling Commission licence and complies with all British regulatory requirements. Responsible gambling tools — including deposit limits and self-exclusion — are available to every account holder.

For bettors who understand how exchanges work and want to get genuinely better value from their wagering, Smarkets is the logical choice.